Fun and engaging marketing campaigns for home businesses.

Have you ever wondered, “Gosh I would so love to have a great marketing campaign that would get people to order from me in a heartbeat!” Then you’re probably in the mindset where you want to expand your creative juices and go crazy with your marketing post! But where do you start and what can you do to get people’s attention? Well, let good old Justin give you some tips and ideas to help you with your brainstorming marketing post. Let’s go!

Effective time management is starting to sound like a nice dream, doesn’t it? Well, look no further! I’m here to give you some tips and reassurance on what you can do to manage your time here at Hawkr and what we can do to help you achieve, robotic voice impression “Optimal Efficiency” in your business.

A. What is your theme?

Alright! Before you go out guns blazing, you must first have a theme for your business. What is your brand personality and what do you offer to your customers beyond the food you serve them? From there, you would be able to answer how to create your marketing campaigns since you have already nailed down your brand identity. Why is this even important?

Covid-19 and countless months of MCO have accelerated the need to establish a strong online presence. As a Hawkr merchant, you know (and we know) how delicious your products taste. However, customers may not know this if they cannot see it for themselves. And if they cannot eat with their eyes first, they are less likely to want to order from you. Good photography is the first step to a great brand image so click here to read how! Now that you know how to take awesome photos, it’s time to establish a brand identity but what on earth is a brand identity and how do you come up with one?

A brand identity is what people can instantly recognize you for. The easiest way to think about this is by thinking about colors. Colors have the ability to impact a person’s emotions. Think about popular brands you see in Malaysia.

McDonalds with their bright red and yellow = happiness

Muji with their cozy and neutral theme = calmness

Tealive shops and their iconic purple = modernity and creativity

Starbucks and their classy green = sustainability and freshness

Once you have pinned down a few colors, it is time to think about what you want your brand to be associated with.

Here’s a few examples of themes that can go with your marketing:

Once you have nailed down a particular theme, you want to make sure that your visuals compliment it as well. Things like color, graphics, fonts, and even your caption will help give your campaigns more flair and makes you stand out against your competitors as you are offering something unique.

Here are few examples of our merchants to make sense of my ramblings:

Cubes.Co Bakery Studio

gutyourcha

EAT Kitchen

As you can see in these examples, these merchants have their unique themes that represent their brand identity. Not only do they look pleasing to the eyes but they also follow a pattern even though a few posts stray away from the main theme. That is exactly what you can do too! Treat your marketing campaigns as a business portfolio where people can immediately recognize and tell that this is your brand from the get-go.

B. Seasonal Campaigns

This section is an extension of the previous point as it is a theme as well. The difference is that seasonal campaigns tend to have a few more pointers that need further explanation. They are a little easier to pull off since it is a special occasion that happens throughout the year. Seasonal themes are, for the most part, festivities that everyone wants to celebrate.

Normally under seasonal themes, it always revolves around these categories:

You want your seasonal marketing campaigns to still be aligned to your overall identity. Of course, feel free to stray away from the original color palette of your brand. However, your brand identity should still be the central focus. Ask yourself this question: If customers saw my post on social media without my logo, can they still recognize me?

Here are a few examples:

Without their logo, you can probably tell that this is McDonalds.

And you know this is Starbucks because of their coffee beans and iconic green hue.

C. Community

One of the more interesting ideas to gain customers’ interest is perhaps add a community aspect to your marketing campaign to make them feel involved and rewarded. Not only does this drive your regular customers to be engaged with your brand but this could potentially get people outside your customer community to start taking an interest in your brand. Word of mouth from your customers can be really beneficial here, especially when the rewards for participation are enticing to them.

Here are some things you can consider:

While these kinds of campaigns require a bit more monitoring on your end, it can be extremely rewarding to see your customers engage in your activity to help boost not just your sales but your visibility too.

Here’s an idea that you can try, using one of the examples that I have mentioned above:

Have problems selling your less popular menu items? You can try hosting a community stretch goal sale. Get your customers to buy your less demanding menu items to hit a sales target, let us use 800 as an example. If they hit the target in 2 weeks, you will lower your most popular menu items by 30% for 1 week!

Not only do you potentially increase your sales and profits, but your customers get rewarded by having huge discounts when they spent from you. They benefit from you, and you benefit from them, and everyone is happy.

P.S. Would you like more crazy and creative ideas you can try for your marketing campaigns? You can read this blog article right here

There you have it! Those are my tips and ideas for you to come up with your marketing campaigns. Always remember that customers “eat with their eyes.” So you got to make sure that your marketing campaigns get them to want to take action and spend their cha-ching $$$ to you.

Always remember these two questions before you start planning to do your marketing campaigns: “What does your brand represent to customers?” and “How does it speak to them and their tummies?”

Also, it’s always nice once in a while to do a competition or a community sale just to get customers excited and interested in you and your business. People tend to forget as life tends to distract us a lot, so it is your job to grab their attention and say: “HELLO!! I’m still here, and I got a surprise for ya!”

If you are struggling to come up with any ideas and need even further assistance, not to worry. You can always reach out to us, and we would gladly like to work with you and come up with some ideas to help you out!

Alright, I’m done. No more free advice. What? Do you want more? What is this charity? Don’t be lazy! Do your own homework for once! Jeezz…

Written by Justin Tan