Want to showcase your home business at an event?
What if you can showcase your cooking to people other than your own family? Whether it's a local food fair, a community gathering, or a themed market, events can be an excellent opportunity for homecooks to shine.
In this article, we'll guide you on how to make the most of these occasions by selecting the right event, choosing what to sell, and minimizing costs. Plus, we'll highlight how joining Hawkr can amplify your success.
1. Choosing the right event
When searching for the right event, here are key points you need to take note of :
- Research: Start by researching upcoming events in your area. Look for those that align with your niche. For instance, if you're making pastries, a dessert-themed event could be perfect.
- Target Audience: Consider the target audience of the event. Will it attract the kind of customers who appreciate your products? Your offerings should resonate with the attendees. (You wouldn’t bring meat-based dishes to a vegan event, right?)
- Location and Timing: Evaluate the event's location and timing. Ensure it's convenient for you to set up and manage your stall. Remember that accessibility can play a significant role in attracting customers.
- Event Organizer: Get in touch with the event organizer and ask about booth rental costs, booth size, and the number of expected visitors. This information will help you make an informed decision.
2. Selecting the right products
Now that you've chosen an event, it's time to decide what to sell. Here's how:
- Highlight Bestsellers: Showcase your best-selling items. These are usually crowd-pleasers that can attract potential customers. Bring your family’s favourite dishes!
- Variety: Offer a variety of items to cater to different tastes - however, DO NOT bring your entire menu, especially if you are a homecook as you might find it hard to manage.
- Seasonal Specials: Capitalise on seasonal products. If there's a particular holiday or theme associated with the event, create special products for that occasion while keeping true to your brand. (i.e Snowman cupcakes design for Christmas)
- Pricing: Price your items competitively. Understand the price range that your potential customers are willing to pay and try to stay within it.
3. Minimizing Costs
Participating in events can be costly, but there are ways to keep expenses in check:
- Budget Planning: Create a budget for the event. Consider expenses such as booth rental, decorations (optional), and supplies. Stick to your budget to avoid overspending. You may also want to consider leftover items due to a lower than expected foot traffic.
- Sharing Costs: If possible, share booth space with another vendor offering complementary products (i.e You’re selling rice boxes and the other person sells coffee). This can help reduce the cost of renting a full booth. This is where having a community of homecooks will be helpful!
- Bulk Purchases(?): As you are most likely homecooks, buying ingredients or materials in bulk may not be applicable. It’s much better to do a test run with a limited amount of supplies and not get too greedy with sales. You stand a better chance with estimating sales when you participate in the same event next time.
Now, you might be wondering how to make this process even more efficient. That's where Hawkr comes in!
Why Hawkr?
Hawkr is the best platform for homecooks looking to boost their home businesses even further - i.e maximizing your presence at events, connecting with other homecooks, and etc.
Here's how we can help:
- Digital Storefront: Hawkr provides you with an online marketplace, where you can showcase your homemade products. This means that even when the event is over, potential customers can still discover and order your items.
- Delivery and Marketing Support: We offer delivery services and marketing support, ensuring that your homemade meals can reach your customers efficiently.
- Customised Support: Hawkr's team will provide a customised support for each merchant who are facing different situations.
- Hassle-Free Transactions: We facilitate easy, secure transactions, making it convenient for both you and your customers.
So, are you ready to make your home business a star at the next big event? Follow these tips for selecting the right event, choosing the perfect products, and minimising costs. And remember, Hawkr is here to amplify your success. Join us today and watch your home business soar to new heights!
Click this link to sign up : https://home.hawkrfood.com/merchants
© 2022 Hawkr Pte. Ltd. All rights reserved.